Hi, I’m Joanna. Nice to meet you!

I’m currently working as a Project Coordinator by day and a freelance UX designer by night. My background in Cognitive Psychology gives me the ability to analyze, observe, and reason through tough problems and my perseverance helps me push through challenging obstacles to get to my goals.
My goal is to help my customers make an impact in people’s lives by creating simple, easy to use and modern designs that will leave a lasting impression on their users.

One of my future goals is to mentor the next-generation of UX Designers with the knowledge and experience I’ve gained throughout my life.

In my free time I enjoy exploring the San Francisco Bay Area, traveling to different countries, and gaming.


B.A. in Psychology
University of California Irvine

Professional Interests:

  • Mentoring
  • Mastering design techniques
  • Content Strategy
  • Survey Design
  • Web Analytics
  • Prototyping
  • Focus Groups
  • Observational Research
  • User Testing
  • Personal Interests:

  • Psychology
  • Counseling / Mentoring
  • Boardgames
  • Traveling
  • Video Games (Console and Desktop)
  • Water Coloring
  • Reading
  • Music: Indie, Jazz, Funk, Easy Listening, Elevator Music, Foreign
  • Languages:

  • Chinese - Mandarin
  • Japanese
  • Experience & Skills:

    UX Research & Design Skills

  • User Research & Usability Testing
  • Interaction Design
  • Prototyping
  • Visual Design
  • Content Strategy
  • Team Skills:

  • Leadership
  • Mentorship
  • Strategy
  • Design Tools:

  • Sketchbook/Whiteboard
  • Sketch
  • Axure RP
  • Adobe XD
  • Adobe Photoshop
  • Adobe Illustrator